On the afternoon of September 30, 2026, a high-level delegation of approximately 18 executives from the Korea Standards Association (KSA), LG U+ (LG Telecom), and KB Kookmin Bank visited China Telecom Shanghai Headquarters and Union Calling (Shanghai), with the entire program exclusively planned and hosted by SATSUKI International Travel Service.

The delegation was led by KSA — a national-level standards and quality institution under South Korea's Ministry of Trade, Industry and Energy — and comprised digital transformation, customer experience (CX), and contact center teams from LG U+, alongside customer service channel and Liiv M membership teams from KB Kookmin Bank. The group first toured the China Telecom Shanghai Headquarters and the Information Life Experience Hall, gaining first-hand exposure to China's latest practices in smart retail outlets, cloud-network convergence, and AI-powered digital lifestyle scenarios. The delegation then proceeded to Union Calling and a flagship China Telecom retail outlet, where both sides engaged in deep-dive benchmarking and practical exchanges on frontline service standards, hotline (10000/10086/10010) and digital customer service integration, AI-powered customer support, and AX/DX transformation roadmaps.

This visit builds on the existing 5G/VR content strategic partnership between LG U+ and Chinese partners, extending the collaboration into telecom-grade customer experience and digital transformation benchmarking. The KSA delegation represents a powerful network of Korean-invested enterprises in China — including SK Group, Hyosung, E-Land, and Korean Air — and this visit not only deepened mutual trust between Chinese and Korean enterprises in the fields of customer experience and digital innovation, but also laid a solid foundation for future B2B referrals and multi-dimensional cooperation.

From venue coordination, bilingual facilitation, and on-site protocol to end-to-end cross-cultural communication between Korean and Chinese corporate teams, SATSUKI delivered white-glove service for this C-level delegation comprising a national standards institution, a leading telecom operator, and a major financial group. This case reaffirms SATSUKI's proven expertise in high-end B2B delegation management, cross-border corporate visits, and China market business access — capabilities equally trusted by European, American, and global multinational clients.

About SATSUKI International Travel Service

SATSUKI TRAVEL specializes in high-end MICE, corporate delegation management, and inbound/outbound business travel solutions. With deep networks across China's telecom, technology, and finance sectors, SATSUKI TRAVEL delivers tailored B2B experiences for global enterprises seeking meaningful engagement in the Chinese market.